Emails sent
How many outreach emails went out on your behalf in the last 30 days, across every seat on your account. Email runs alongside LinkedIn in multichannel campaigns.
Profiles
Total prospects loaded into your campaigns — the top of your pipeline.
New
Prospects queued and waiting for their first outreach touch.
Contacted
Prospects who have received an invitation or first message from your campaign.
Connected
Prospects who accepted the connection — your outreach now lands in their inbox.
Replied
Prospects who responded to your messages.
Meetings booked
Prospects whose replies were marked interested — every interested reply is a booked meeting. Contact details are on the Meetings tab.
Connect rate
Connected ÷ Contacted. A healthy LinkedIn campaign typically lands 20%+; 10–20% is workable; below 10% usually means the audience or hook needs adjusting.
Reply rate
Replied ÷ Connected. 10%+ is strong; 5–10% is average; below 5% suggests the messaging deserves a refresh.
Phone outreach
Cold-call results from the WAVV dialer, synced from your CRM. Calls made counts every contact dialed; Pickups counts conversations that connected; Appointments set counts calls that ended with a booked appointment.
